The CoolSculpting treatment is the world’s No. 1 non-invasive fat-reduction procedure.
The CoolSculpting procedure is FDA-cleared for the treatment of visible fat bulges in the submental area, thigh, abdomen and flank, along with bra fat, back fat, underneath the buttocks (also known as banana roll), and upper arm.
The “Not Cool vs Cool” campaign takes a lighthearted approach to extreme fat-loss methods and juxtaposes the ‘cool’ proven CoolSculpting treatment with these ‘not cool’ fictitious, fat-loss methods.
“With more than six million treatments worldwide to date1 and 40 percent brand awareness, CoolSculpting is well-positioned to be a treatment of choice for the 88 percent of consumers concerned with excess body fat in specific areas,” said Michael Jafar, Vice President, Medical Aesthetics Body Contouring, Allergan. “In addition, data shows that of the 35 million consumers expressing interest in CoolSculpting, more than 46 percent are male. CoolSculpting has a unique opportunity with male consumers and our campaign will target them as well.”